| Enhance- Value-add |
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Give them something...Value adding is a really good way to catch the eye of a potential income provider.
USE COLOUR TO ENHANCE THE CONSUMER EXPERIENCE
Audience Education - Gallery tours are a brilliant example of this, it's one thing to look about yourself- the experience of looking at art can be a richer when an expert explains what's going on, background info and knowledge.
Friendly and Helpful Service -just one important area to think about. Tourists and locals alike talk about how commercialised and superficial the city of Cairns has become with the urban development and dwindling ( I prefer evolving) sense of community spirit as the local people are marginalised, pushed out to the burbs in favour of globalism.
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